Once again, the always elusive Boo Berry cereal (Frankenberry and Count Chocula’s red-headed stepchild) is out now for the holiday season.

Don’t be stupid and miss out on Halloween’s latest tradition that isn’t at all a shallow marketing ploy designed to make you spend more money on stuff you don’t need.

This is a public service announcement. Boo Berry cereal is now available by the truckload at Target.

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