Design of Doom: Mk. 4 May 2008 to Jan. 2009

I got to the point where I couldn't stand the nameplate anymore. I wanted a design that echoed the product labels of the early 1900s without looking too dated. The older style coupled with the silly MA name would fix everything I had so far botched. … [Continue reading]

Design of Doom: Mk. 3 Nov. 2006 to May 2008 – Third time’s a charmingly disjointed mess

Although I liked the big, bold "Maximum" on the old design, I wanted to try something vastly different for the next design. I wanted to create an over-the-top effect with a smaller font size. … [Continue reading]

Design of Doom: Mk. 2 Jan. 2005 to Oct. 2006

Moving on to design 2. You can open your eyes now. What do you mean they've been open? Oh, you poor sod. Move. Ing. On. … [Continue reading]

Design of Doom: Mk. 1 Jan. 2005 – The ugly beginning

It began in ugly fashion in January 2005. I pooled all my html knowledge together in late 2004 to cobble what has to be the most randomly stitched-up site since blinking gifs fell out of style. Doubtless, you remember the first anniversary article in … [Continue reading]

Cracker Jack’s “More Nuts” campaign lacks balls

Cracker Jack's updated packaging has been pushing "More Nuts" in our faces, but I found less than 50 peanuts in an 8.5 ounce bag. The ratio of caramel popcorn puff to peanut is just under 6 to 1. Unacceptable. I'm gonna buy another bag and confirm my … [Continue reading]

Small Cars in Small Caverns

How to fix NASCAR.

I was thinking about how to fix NASCAR the other day, while staring at the 5-hour rain delay at Bristol. How do you fix a sport determined to ruin itself by changing its scoring format every 30 minutes? Caverns. … [Continue reading]

Coming Soon: Flight, a b/w trade paperback

Available at

  … [Continue reading]

6th anniversary…of doom: anniversary from the near future

I am writing to you from the future. Greetings and good tidings. While you savor the fruits of a well-deserved recession, I am happily one year in the future, sitting on the monuments of financial ruin and enjoying circumstances only slightly less … [Continue reading]

Super Awesome Day 2010 Holiday Toy Drive

Last season, we donated several hundred dollars worth of toys to Island Harvest, a hunger-relief organization that also distributes toys to needy children during the December holidays. Toys are necessary tools to foster imagination, creativity and … [Continue reading]

Boo Berry spotting

Once again, the always elusive Boo Berry cereal (Frankenberry and Count Chocula's red-headed stepchild) is out now for the holiday season. Don't be stupid and miss out on Halloween's latest tradition that isn't at all a shallow marketing ploy … [Continue reading]