Cracker Jack’s “More Nuts” campaign still lacks balls

The data is in and tallied. Teams of empirical researchers and forensic accountants have received exotic vacation packages for their hard slogging. (The former are free to return to the query, "Cancer, how's about a cure?") My earlier concerns have … [Continue reading]

Flight is available now for your reading displeasure

Zounds, what is it? … [Continue reading]

Designs of Doom: Details you never dared dream at your disposal

The many designs and redesigns of this site. … [Continue reading]

Design of Doom: Mk. 6 March 2014 to whenever – Back in black

The Mk. 6 is my favorite of the first six designs. … [Continue reading]

Design of Doom: Mk. 5b March 2014 – interim doom

I needed something quick to scrub Mk. 5 out and to act as a placeholder while I worked on Mk. 6. … [Continue reading]

Design of Doom: Mk. 5 Jan. 2009 to March 2014

Just when I promised myself no more drastic changes, I made more drastic changes. I moved the whole site to a CMS for easier maintenance. I keep trying to tell myself that while updating hundreds of static pages to fit in better with the rest of the … [Continue reading]

Design of Doom: Mk. 4 May 2008 to Jan. 2009

I got to the point where I couldn't stand the nameplate anymore. I wanted a design that echoed the product labels of the early 1900s without looking too dated. The older style coupled with the silly MA name would fix everything I had so far botched. … [Continue reading]

Design of Doom: Mk. 3 Nov. 2006 to May 2008 – Third time’s a charmingly disjointed mess

Although I liked the big, bold "Maximum" on the old design, I wanted to try something vastly different for the next design. I wanted to create an over-the-top effect with a smaller font size. … [Continue reading]

Design of Doom: Mk. 2 Jan. 2005 to Oct. 2006

Moving on to design 2. You can open your eyes now. What do you mean they've been open? Oh, you poor sod. Move. Ing. On. … [Continue reading]

Design of Doom: Mk. 1 Jan. 2005 – The ugly beginning

It began in ugly fashion in January 2005. I pooled all my html knowledge together in late 2004 to cobble what has to be the most randomly stitched-up site since blinking gifs fell out of style. Doubtless, you remember the first anniversary article in … [Continue reading]